Dramatic Change: Consulting to the global pharmaceutical industry
In July 1998 I started the business in Australia with Dr Bryan Betty. We had been partners in a previous venture, Instant Theatre, and the need for a separate entity to cater specifically for our pharmaceutical industry clients was apparent after the immediate success of our Single Patient Focus® programme.
Within six months we had gained our first UK client and within four years the business had a global reach. Our early decision to maintain a tight focus on the pharmaceutical industry paid off with over 85% of all work over almost 20 years has come to us via professional word of mouth. Since then Dramatic Change has delivered impactful, intelligent and commercially successful projects in every major market and every possible therapeutical area.
In 2004 I published Two Minute Window: Successful pharmaceutical selling in a time-poor world and in 2005 I relocated to London to better service our European and North American clients.
Dramatic Change maintains its position as one of the industry’s most innovative, responsive and impactful sales/marketing training consultancies. We design and deliver highly specific programmes that ensure that interactions between the client and the wider health care profession are sales-based, value-oriented and, above all, ethical.
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