About me

I am a 40 year-old Australian, married and living in London since 2005.  I am one of the two founders (and 50% owner) of Dramatic Change (www.dramaticchange.com), a sales/marketing training consultancy that works solely with the prescription pharmaceutical industry.  Its a pretty  specialised field and so we work with clients right around the world.

My business partner, who lives in Wellington, New Zealand, and I founded the company in 1998.  Before that we had run another company that specialised in interpersonal skills for the Australian corporate conference and events market.

Before that (and we're talking 1991 now) I worked in the marketing departments of the Australian subsidiaries of Unilever and Coke; two monolithic mulitnational FMCG (fast-moving consumer goods) companies.  Before that I did a Bachelor of Business, majoring in marketing and advertising, at the University of Technology, Sydney (aka UTS).

So I've been self-employed, successfully, for about 17 years.  I've paid the bills, traveled the globe, consulted on projects worth hundreds of millions and had a hell of a lot of fun.  I still do.  And over that time I've also had employees and really cool office spaces and overheads and all the other features of a 20th Century Business. 

Then I reverted to the ultimate low-overhead business model: me, a spare room, a laptop and a BlackBerry.

It is an active choice and I wouldn't have it any other way.