Debriefing Edinburgh

I'm processing my commercial / marketing learnings from Edinburgh.

So much of a project's marketing success comes down to proper focusing of finite resources. This is something that I got at least partly wrong this year. A disciplined mix of resources including time, manpower, passion and money is required. Every year too many impecunious acts convince themselves that an abundance of the first three removes the need for the fourth.

I agree with a recent Seth Godin post about 'bootstrappers' (one of his favourite terms).