Boarding a moving train

One of the first things I posted on this Blog was on 'momentum'.

At the time my struggle was with my own ego; the petulant child in me who wanted to 'punish' a recalcitrant client who took days to reply to my emails by responding in kind. A suicidally immature approach to business that draws more from The Rules than from any sane business text.

One of the few things that we suppliers can control is our speed of response to a request. This is something that really gets noticed, especially when clients are under internal pressure. It's a cheap and essentially painless way to exceed expectations.

Right now every client I have is operating at warp speed. Marketing departments seem to be on perpetual fast forward. Needs are identified in the morning and the supplier decision is sorted by close of business on the same day.

In the coming months the guy who answers his phone and checks his emails is going to be busy.