Stewart McCure

Writer, performer, management consultant

An Australian living in London.  A self-employed training consultant to the global health care industry.  A producer, director and performer of improv comedy.  A trustee of an adult education charity in West London.  A writer and occaisional blogger

 

 

Sales v. Marketing

Why is it that the senior sales guy who publicly declares that his company brooks no divide between Sales and Marketing is the one to run down his colleagues in private?

He's also the guy who backs the marketing strategy 100%, unless of course that entails any on-the-ground behavioural change from the sales team.

And he's the man most likely to insist that it takes years to gain credibility as a salesperson but that marketing can be mastered in months.

It's going to be a long week.