Pricing in

Recently a banker friend was evaluating the performances of the major players in the UK's upcoming election.  On the subject of Gordon Brown's bullying he declared that the reason why this news had so little effect on opinion polling was that the electorate had already 'priced in' this sort of information.

'Priced in' is a bankerish way of saying that news is unsurprising.  I like phrase as it implies that an intelligent assessment has been made of the offer in question with a degree of tolerance included in the face of an uncertain world.

Buried somewhere in my pricing must be the fact that I don't work continuously otherwise my business is unsustainable.  This is where the trouble begins for the dilettante who looks at that first week's fee and immediately multiplies it by fifty-two.