TVland

Apropos of Friday's lament about the TV pitching process: I came across the wonderfully named In the Meeja, Darling.

In the linked post the writer describes a networking event where Jay Hunt, Controller of BBC One (and thus the most powerful woman in British television according the Guardian) spoke about pitching: -

Slightly depressingly, this boiled down to "BBC One aren't going to commission anything that doesn't have a celebrity attached to it already". The example of Richard Hammond's Invisible Worlds was used as an example of a TV format that had been kicking around for ages, but apparently "only worked" once it was tested with someone with Hammond's enthusiasm.