Commitment

Sales Manager 1: Everyone in the team is still 100% committed to using your approach to selling the product.

Sales Manager 2: Yeah, it's just that they just don't apply it in the real world all that often.

Talk is cheap.  Too many of my clients' have cultures wherein a proclamation of commitment is sufficient for management's gaze to turn elsewhere.  As long as we're 'all singing from the same hymn sheet' and 'making the right noises' then we're okay, right?

Except that in the business of behavioural change shouldn't there be an expectation that behaviour actually, y'know, changes?  The fulsome yet disingenuous public endorsement of someone elses plan is the oldest rhetorical play in the book.  Yet we knowingly allow ourselves to fall for it anyway.

I heard a fantastic quote from the filmmaker Milos Forman: -

You cannot make a real commitment, unless you realise that it's a choice, that you keep making again and again