Stewart McCure

Writer, performer, management consultant

England

An Australian living in London.  A self-employed training consultant to the global health care industry.  A producer, director and performer of improv comedy.  A trustee of an adult education charity in West London.  A writer and occaisional blogger

 

 

So, how many Facebook friends do you have?

May 07, 2009  /  Stewart McCure

During the auditions for Scenes from Communal Living I joked that the six spots in the cast would go to the people with the most Facebook friends.

The truth wasn't that far different. As is the case with most small theatre shows a big chunk of the total audience were friends and family of the cast and crew. This was accelerated by a two-for-one offer for any member of our Facebook group.

Reflecting on Seth Godin's latest piece I recognise that we treated audience members we knew ('friends') differently to those that we didn't ('strangers'); at least in a post-show context.

Few performers I know come off a stage with the inclination, let alone the grace and energy, to chat to the punters. But those that can and do so will create a fan base that means that their every new show opens to a full house.

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tags / Be Your Own Brand, Client perception, Comedy, Disclipline, Edinburgh, Marketing, Performing, Scenes from Communal Living, Staying motivated, Theatre