Bandwidth & the BCG

As has been mentioned before, I am no longer a n=1 business.  One of my proudest achievements of the last 12-18 months is the emergence of a team of focused, committed, high-performing associates who deliver my stuff at least as well as me.  Not only do my colleagues treat the work as seriously as I ever did, their fresh eyes see innovations and opportunities that have been passing pass me by.

I deliberately hand over interesting projects and not only when I can’t be in two places at once.  In the medium term this should expand our active client base but for the moment I am embracing personal financial pain in order to radically change my working life.

I am freeing up bandwidth to chase opportunities in an entirely new domain; by this time next year I plan to describe myself as the CMO of a tech start-up.  I will still own and operate a pharma consulting company but it will no longer be the first line of my LinkedIn profile.  In BCG matrix terms I am relegating my old business to ‘cash cow’ status in order to make room for a ‘star’.

I’m excited at the prospect of solving brand new problems in an unfamiliar commercial space.  I’m looking forward to being ‘inexperienced’.

I’m reminded of advice given to me by an improviser in 1991, the year I quit working for other people...

Enjoy not knowing

Babies. Making idiots of us all since, well, forever

We have a baby.  Our daughter born six months ago is a happy, smiley constant source of joy to my wife and me. The story of her provenance is a long and tortuous one but no matter, this is not that tale.  She is here now and is exactly as she should be. 

Today's thought is a follow-on from last week's idea that one of the roles played by my smarter self is to remain vigilant in the face of the dumber version.  There are recognisable patterns: fatigue levels differ on Tuesday morning as against Thursday night and I try to allocate tasks appropriately.

One definition of 'experience' might be to identify, and to operate within, the rhythms of one's working life.

But babies are arrhythmic.  The edicts of Gina Ford notwithstanding, they only know what they want when they want it.  We do our best to anticipate and shape our daughter's rotating need for food, clean clothes, attention, distraction and sleep.  'Shaping' being a euphemism for ignoring her demands for food and attention for at least a little while.  

Thus my carefully calibrated plans to get the tough work done whilst the house is quiet are more often stymied than realised.  My daughter doesn't care whether she's being fed by the smarter or dumber version of her father.  She just wants the food.  

(cue: hollow laughter from my wife whose entire life is presently subsumed by the feeding-changing-cleaning-bathing-washing-feeding cycle)

One partial solution will be the creation of a discrete workspace, either on our property or elsewhere.  This is a work in progress.  Another is to (further) improve my smart-me:dumb-me ratio by staying fit, rested and out of the pub.  A third has been to hire someone to help out with the myriad tasks that are usually entrusted to my dumber self.  The beginning of the end of Headcount: 1?

But mostly my response must be attitudinal.  Our daughter was so longed for for so long and I am blessed with a career that lets me stay close to home for more of the time than most breadwinners.  So I count that blessing.

A final thought: I have nothing but respect for single parents.  The sense of grinding isolation must be close to overwhelming almost all the time, especially if the child is too young to be anything other than demanding.

Protection against my dumber future self

I'm at the end of an absolutely brutal week of travel.  In the office all day Monday.  Night flight to the US to make a pitch presentation on Tuesday.  It went well enough. Night flight back for a full day of work on Wednesday.  Day trip to Switzerland yesterday.  Be careful what you wish for and all that.

No complaints.  As I've said in these pages many times, 'If I'm not on planes I'm probably not getting paid'.  The real challenge is how to keep functioning in amongst these waves of fatigue.  A partial answer may be this: -

Be aware that sometimes you are smarter than usual and sometimes you are dumber.  The job of your smarter self is to protect you against your dumber self for the foreseeable future.

My dumber self forgets things.  He fires off emails with spelling and grammatical errors or worse.  He packs badly and eats poorly. He mis-prioritises and has overly emotional reactions to simple setbacks.  Whether because he's tired, jetlagged or just hungover he is an idiot.

He is an idiot and my smarter, I'd like to say 'normal', self has to mitigate against him.  We all know this.  We've all stood in the middle of a supermarket feeling like an idiot for not writing up a shopping list.  We curse our would-be smarter selves for not thinking this one through.

My smarter self writes lists and sets alarms.  He allocates tasks commensurate with my fluctuating IQ to various times of the day and week.  Aren't we all that much are smarter on Monday morning than on Friday afternoon?  My smarter self is mindful of my tendency to react emotionally when fatigued and plans accordingly.  My smarter self works hard so that the dumber me can lean against a wall in the sunshine with a pint of beer in hand.

It is Friday and the UK Met Office is predicting 26C and sunny.

Manichaeanism of the most feeble sort

When a consultant is sifting through his client's problems in real time there is an impulse towards diagnosis that is hard to resist.  After all, we are paid to be smart, which really means that we're paid to be smarter than everyone who has already looked at the issue.  The easiest way to appear smart is to think quickly: Even if I arrive at the same conclusion that you guys did, I got there in a fraction of the time and all on my own.  Impressive, huh?  Except that we've still only arrived at the same conclusion, which means that nothing whatsoever has been achieved.

The next trick that most consultants pull is some sort of reorganisation of the facts.  The SWOT analysis is a great way of restating everything we already know but feeling smart about it because we've identified some polar opposites: strengths v. weaknesses and opportunities v. threats.  It all feels very honest and important and forthright: We are strong and decisive people!  We aren't afraid to name our weaknesses!  We face down our threats and categorise them!  Except that in order for a SWOT properly to work every relevant issue needs to end up in a quadrant and only one quadrant at that.  Remember that dirty feeling everyone got when we finally agreed that the sales team was both a strength and a weakness?

Outside of the IT department binary categorisation is rarely your friend.  Polarities feel cool because they remind us of all those epic, Manichaean stories of childhood where good triumphs over evil and where you're either with us or agin us.  But sooner or later every binary analysis collapses under the weight of its own metaphor.  Sure, internal staff and external customers are kind of opposites as are debtors and creditors but seeking meaningful alignment between these four ideas is insane.  Which is not to say that I haven't seen someone attempt this very feat.  Right before a long overdue coffee break it was.

There is a point in any meeting where we start looking for a way of arranging things: Jim Halpert's failed attempt to lead the Scranton branch of Dunder Mifflin is mired in an endless list of pros and cons.  Oftentimes the consultant's job starts by putting a stop to the oversimplification: we live in a complex world and as adults we should maybe use that fact as a starting point.

Running to stand still

Predictable as ever I've fallen for one of the classic blogging blunders; I decided to live an unjournaled life for a time and fell out of the habit of writing.  Not that I've had much of a choice as a proliferation of projects has had me working at a barely sustainable level for over six months now.  My passport has new stamps from all the usual places plus Lebanon, Hungary, Egypt and next week Japan.

I have to monitor my mental energy levels and devote the hours where my concentration is highest to the least forgiving tasks (and clients).  I live in a near-constant state of paranoia that some day soon I'll turn up in Madrid for a meeting with Client A but my slides will be for a German-speaking subsidiary of Client B.

Diet and exercise are more important than ever but not as important as sleep.  I find myself daydreaming about a holiday where all I do is sleep during the day.  In the mean time I do my best to exercise every day I'm at home and every other day when I'm traveling.  In the fortnight when a head cold kept me away from the gym my weight drifted up a disturbing three or four kilos.  When that happens I move slower and fatigue more easily and lose concentration right when I need it most.

I need my accountant, my lawyer and my travel agent to ask all the smart questions the first time we discuss the job.  I'm on the lookout for a new graphic designer and one guy failed the audition the moment he told me that he wasn't a mindreader.

Over Christmas in Australia I ploughed through the last draft of the book I've writing on and off for years.  At best it'll need more time than I can give it but at least it's off the 2013 'To Do list'.  At worst it was a flawed idea badly executed but, hey, at least it's done.  This year I'll be hard pressed to read a complete book, let alone write or edit one.

I have a new business idea.  Something really cool that might just be a scalable add-on to my (decidedly unscalable) consultancy.  The only problem is that Phase 1 of a six or seven step project requires 30-40 quality hours of my time.  The earliest I reckon I can offer that up is July.  So of course I worry that opportunity's window might be closed by then.  I tell myself that this isn't a case of the urgent crowding out the important but I worry that I'll look back in five years and think that taking on that one extra client in February 2013 was a dumb play, regardless of the cash it put in the bank.  And let's be thankful that at least there's cash in the bank.

So much as I'd like to write on these pages more (and more often) I'm not going to make that promise to myself. I'll check in from time to time, especially as my world seems to be changing faster than ever but I doubt that there'll be a discernable pattern.

Until next time...

Confidence = space

In business I come across as a confident person. I've been doing what I do for a long time now so when I'm brought in to think about an issue I've got a pretty good idea of what the unspoken issues are likely to be and what solutions might fit.

I do everything I can to ensure that my clients have confidence in me because it lessens my workload. A worried client costs me time on additional phone calls or face-to-face meetings that are quite hard to monetise. I need my contacts to exude confidence in me when they're discussing the project at all those internal meetings that I neither get, nor want, to be invited to. When that goes missing I get the dreaded phone call asking for an early look at a draft and my timeline is shot, which can be disastrous for the overall project.

Generally I am paid to design and deliver training programmes. A large part of what 'design' entails is making intelligent decisions in the right order. My favourite example of this is deciding on the PowerPoint template design before anyone knows how much text needs to be displayed on the screen.  It creates unnecessary conflict and heartache every time. The motivation behind this rookie error is usually as simple as someone senior in the organisation asking to 'see something' as assurance that the project is on track and the slide template looks like an easy and uncontroversial thing to show the bosses.  A better response to the political pressure is to have a meeting and run through the development timeline, explaining what decisions will be made in what sequence and why

I see my clients' confidence in me as a tangible asset that allows me to run projects at the pace that best serves that project. As with any asset it needs to be protected: good communications, dressing well and face-to-face meetings early in the process.

Possibility v. Limitation

We are deep in the dark process of buying a London flat (apartment). Inevitably this oh-so-time-consuming process is happening as I'm busier than I've ever been.  Happily, my time poverty has forced me to identify a simple heuristic that has probably been there all along...

When I look at a potential place to live, do I first see possibilities or limitations?

Unless my initial, immediate reaction is 'possibility' I thank the estate agent for his time, turn on my heel and head back to the office.  If I experience no moment of excitement whatsoever when contemplating one of the biggest purchases I'll ever make then I'm in the wrong flat.   Life will force compromises aplenty on me before the sale goes through so I need to start with as much enthusiasm as I can manage.

I can look at other parts of my life through the same possibility / limitation heuristic.  I've pulled back from directing or performing improv comedy because where other, younger actors see infinite possibility in the form jaded old me sees only limitation.  Hopefully one day that'll revert and I can reimmerse myself in a craft I love but until then I stay away. Who wants to be cornered at the bar at the after show party with Captain Buzzkill?

It's important not to overthink the heuristic.  Perhaps in Daniel Kahneman's terms it would be System 1 (fast) thinking.  If the 'possibility' in a given project is that there's much money to be made then so be it.  But if any sense of possibility is overwhelmed in the very first instance by thoughts of 'limitation', be they artistic, social, moral, whatever, then the heuristic has spoken: the project ain't for you.

Death by TC

Sometimes my consulting work has me working with different parts of the same very large organisation.  At the moment I am simultaneously engaged on national, European and global projects for the one company. These projects are not linked but have come about because individual clients in different roles have each seen a need for what I do.

National projects are easy. Client identifies a need.  Client calls.  We meet.  I draft a proposal.  We set a date.  I deliver.  I get paid.  At some later time the client identifies another need and we start again.

European projects are more complicated, not least because of my pathetic Australian monolinguality.  These projects are by definition more ambitious with a greater number of moving parts and thus requiring better political skills.  My client can sit in the European office and identify a need but rarely can he act on it without first persuading the local offices.  For the project to get off the ground a mix of personal entreaties, subtle bribery and naked threats is deployed to manoeuvre the one or two dominant markets to adopt a 'pilot' version of my programme.  Once this is deemed positive the rest of Europe will fall in line.  The short list of these dominant markets always includes Germany and usually Spain but never the UK and rarely France.  Success in Britain is routinely ignored in Europe and the French predeliction for agonisingly long planning processes is a sure fire momentum-killer of wider projects.  So I spend much of my time in Frankfurt, Munich, Berlin and Stuttgart in the company of my German-speaking facilitator.  The best operators working at a European level do this politicking face-to-face, but once a pilot programme has been agreed the national pattern kicks in: we meet.  I draft a proposal.  We set a date.  I deliver.  I get paid.  Often, at some later time the national client identifies a local need, finds money in her own budget, and we start again.

Genuinely global initiatives inhabit an entirely different world.  There is a huge and varied constituency that must be convinced of the worth of a project and this cannot often be done face-to-face.  Yesterday I spent five hours on a series of teleconferences (TC's) helping a global client sell a programme that is to be deployed on five continents.  Anonomised, often heavily accented voices dialing in from cars, homes and offices spent the day jockeying for the last word in an effort to make a valid critique of our offering, to promote a national cause or just to sound sage.

I'm not used to this way of working and being unable to put faces or even countries to the voices makes it doubly hard.  For me this is just another project, albeit a very important one, but for anyone in a global role this is a way of life.  Even doing the sensible thing by doing as much business face-to-face as possible doesn't solve the problem because the global TC's never stop.  Being at a meeting in Japan just means that you dial in from your hotel room in Tokyo instead of your office in London, stifle a yawn and start by thanking everyone else for taking time out of their busy schedules.  A quality much overlooked in good global marketing people is the patience to chair these endless phone calls.  This requires an ability to distinguish between those unhelpful comments which are born of miscommunication and those which are deliberately aimed at derailing a project.  The second category demands a response of 'taking the discussion off-line', which of course means setting up another TC.

Corporate karma

Tuesday of the first full week of the New Year is apparently the busiest day for job-hunting.  You've given yourself at least a day to get your feet back under the desk but not left it so long that the resolution to work someplace else has been forgotten.

This is also the week that old clients are most likely to get that Happy New Year! email from a consultant like me.  I send these out in waves to ensure that I properly personalise each one.  After all, these are all people with whom I have a history that must be reflected (leveraged) otherwise I might as well be cold calling. And like anyone embarking on that January job search I wait until Tuesday before starting.  That way maybe I'm less likely to be caught up in the First Great Inbox Purge of 2012.

 

With an augur’s intensity I watch my own inbox for replies.  There’s a hierarchy of outcomes from the exercise:-

1. The quick note proposing a call or meeting in the coming weeks is absolutely the most I can hope for
2. The longer note with specific feedback on last year’s results and the plans for the next twelve months isn't awful.  At least my contact took a few minutes to setout the issues that affect me personally
3. The email saying that there's been a change of roles but also giving me the name of the new contact (cc’d) isn't bad.  Managing a baton-change in a client organisation is part of my job
4. It’s hard not to read a quick note announcing a change of roles without any further information as ‘goodbye and good luck’
5. The cursory Happy New Year reply is the email equivalent of a stilted exchange of pleasantries whilst waiting for an elevator

Optimist that I am, getting no response at all is still reason for hope.  Maybe my contact isn't back at her desk for another week.  Maybe she’s gone straight into a procession of heavy-duty meetings.  Or maybe she’s surreptitiously on the job hunt herself, in which case there's no point me being on her radar until she either gets settled in a new position or resigns herself to the current role and refocuses on her 2012 To Do List.  I make a note to try again in mid-March.

I've long believed that no genuine marketing effort goes ultimately unrewarded.  Those efforts must be genuine, an ongoing part of the day-to-day job and not just the occasional paroxysm of activity intended to refill an otherwise empty calendar. And don't be surprised when that reward arrives from an unexpected direction.  Yesterday I got an unsolicited email requesting a meeting in Italy as soon as is convenient.  Not so much attributable cause-and-effect as ‘corporate karma’.

 

Approach the low-yield tasks with the right attitude and trust that the cosmos is taking note

Advice for the self-employed (January edition)

Sometimes your ambitions move faster than the world.  Sometimes the world moves faster than you.

I finished my last job of last year the week of Christmas.  I never have paid consulting work that late in the year.  The preceding months are a blurred pastiche of meetings, telecons, airports and familiar hotel rooms in cities I'd never visited before.  Back in August my business accelerated and by December I was tumbling down the chute that opens with exhilaration then descends through fatigue, helplessness and exhaustion before bottoming out in tangible, physical illness.  Be careful what you wish for.

 

Sixteen days later I'm in a more familiar state of mind: my ambitions moving faster than my world.  I'm back to wanting more than what's on offer.  I'm impatient and paranoid.  Am I being deliberately excluded?  Are potential clients buying my old book instead of hiring the new me? The glass between me and a shining future is smudged with my greasy noseprints.  I read the Euro crisis stories and fret that last year was my financial high water mark. Then I worry that a smarter, savvier me would look at the state of the world and see where there's a quid to be made from all this chaos.  A fortnight is a long time in self-employment.

 

I've been at this Headcount:1 game a long time now (viz. my previous post.) so here’s my advice to those underemployed self-employed folks out there who spent the Christmas-New Year interregnum drinking too much and ignoring the gnawing knowledge that you don't have guaranteed work lined up for January already.  Reinhold Niebuhr’s ‘Serenity Prayer’ is always a good place to start: -

God grant me the serenity to accept the things I cannot change,
Courage to change the things I can,
And wisdom to know the difference.

Self-employment means that is that there's no boss to impress, no underling to browbeat and no rivalrous colleague to outmanoeuvre.  The brutal truth is that only thing you get to change is you.

 

January 6 is just too soon to start badgering clients so you're tempted to run headlong at all those clichéd resolutions: diet & exercise,better sleep patterns and commendable reading habits.  This impulse is prophylactic at best; racking up cosmic credits for the next time the spiralling chute opens beneath you.  Except that there is no godly ledger balancing a January spent at the gym against a May-time diet of airport pizza and beer.  At worst these resolutions are symptomatic of the very mismatch between ambition and action that you're looking to escape.  Even as you sweat over The Economist some part of you knows that you're just waiting for the phone call that will fill your days.  Diet and exercise might be change but not the sort you can really believe in. 

 

Devoting all this excess time to your actual business can be more damaging still. Parkinson’s Law assumes at least some sort of deadline.

 

My advice to my time-rich client-poor comrades is as follows: -

Find some small, new, discrete thing and do it well.

Not some rambling yearlong project.  You have one of those already: building your business.  Rather that small thing that is affordable in terms of both your time and money but that doesn't require you waiting on anyone else.  A one-off class.  A lecture. A walk to a place you've never been before.  An afternoon taking photos.  A blog post. Don't reorganise your life but somehow extend it.  A measure might be this to complete some thing that allows you to greet your life partner at the door with, “Guess what I did today?” Achievement, no matter how minor, is not risible.

 

Create small ambitions that are under your control and sit them alongside those larger ones that are not. But do this small thing for its own sake, not with one eye fastened on the far side of the smudgy glass.

And don't worry too much about 2012.  My reading of the news is that we all, those with bosses and offices and those without, are going to hell in a handbasket of soon-to-be resurrected European currencies anyway.

 

Happy New Year.

Life changing experience

One Sunday night in late 1989 my girlfriend took me to see Theatresports at Belvoir Street Theatre in Surry Hills, Sydney.  I can point to exactly where I was sitting that night because the show changed my life.

I was 22 years old and working as a Trade Marketing Associate for Unilever.  It was my first ‘real’ job after graduating with a Bachelor of Business (BBus) and my life consisted of a week working for people I neither liked nor respected and weekends getting drunk with a gang of friends who had also gone to expensive Sydney private schools.  My girlfriend wasn’t part of that gang.  She didn’t really like any of my friends and she hated the drinking.  I'm still hazy as to why she liked me at all.

I’d resisted seeing the show for months.  Not out of any objection to the theatre but becauseSunday night was when The Eddies played the Woolloomooloo Bay Hotel.  They were a terrifically fun cover band with a tight horn section that was doing happy, danceable versions of Blues staples years before The Commitments repopularised that style of music.  When you’re 22 and hate your day job a massive drunken Sunday night party full of people as desperate as you are to squeeze the last drops of fun from the weekend is an irresistible offer.  Monday morning consequences be damned.

One Sunday she prevailed.  She booked (and presumably paid for both) tickets to see a heat of the Cranston Cup,which remains Australia’s pre-eminent improv comedy competition.  Her friend Julia Zemiro was in the Sydney University team that night with Daniel Cordeaux.  Also on stage that night were Marko Mustac, Ewan Campbell and Andrew Denton.  It was intoxicating.  The audience cheered the teams and booed the judges just as Keith Johnston intended.  It was funny, witty, unashamedly Australian, raw and generous.  It was a million miles from The Eddies’ contrived white boy renditions of 1960’s black American music.  By the time we stood to reprise the deliberately cheesy Theatresports National Anthem I was high.  We hung out in the bar afterwards with Julia and Daniel and it dawned on me: -

These people are my age.  If they can do this wonderful thing then why not me?

I had never before questioned my role as an uncomplicated  consumer of cultural production.  Straight away I enrolled in workshops that started in January. I performed on the Belvoir Street stage for the first time in February.  In March I founded Instant Theatre,the theatre company that strangely morphed into the consulting business I run today.  I left full-time employment in June 1991.  In the following years Instant Theatre performed for the general public in stinking student union bars, grotty pubs and tired little theatres and for corporate types at shining resorts across the world.  I told myself that we only took the corporate gigs to fund the general public shows.  I dreamed of a career in television and wrote some bad scripts for otherpeople’s shows and pitched worse ideas for shows of my own.  After a few years the corporate theatre briefs got more specific and I drew more and more on my BBus.  By 1995 I was calling myself a sales/marketing consultant and I date my current business, Dramatic Change, from then.

Ever since I've fought a persistent drift away from producing content and back towards simply consuming it. I’m in my mid-40’s and ‘why not me?’ is no longer enough reason to monopolise a stage, column inches or even bandwidth. Last year I quit stand-up comedy and the improv that I love may well follow.  I've decided that having the capacity, and even the ability to command an audience’s attention is a necessary but not sufficient reason to produce stuff if I have nothing that to say that needs saying.

A contributor to the Economist’s online blog known as W.W. wrote apiece in early November that argued against the need for more American students to study engineering and the ‘hard sciences’ as market forces have determined that America has enough of these for now. Rather W.W. argues in favour of the humanities: -

I spent last evening reading a fine Pulitzer prize-winning novel by a graduate of a state-university creative-writing program. I appreciate everything math majors do for us. I really do. But, as far as I know, a math major has never made me cry.

The argument that we need producers of Art as much as we need builders of bridges and factories and inventors of machines to mitigate the effects of climate change is an old one and always well stated.  As my second degree is in English and Australian Literature I’m hardly unsympathetic to studying the humanities.  One of the few defensible rationales for studying Literature at university is that it makes for a more discerning and perhaps better consumer of Art provided sufficient intellectual rigour is required to pass the course.  Art is the key word here. Anyone can bash out a sentence on a keyboard (viz. this blog).  The only cost of entry to getting on stage ata stand-up comedy open mic night in London is proximity to London.  But it is unlikely it will be Art.  At best it is someone learning a craft and finding a voice and we can only really guess at that person’s motivations.  The early stages of an artist’s career involve remaining interesting to enough of the right people for a long enough time to get the skills to properly articulate an idea in a manner that is both compelling and intellectually rigorous.

Neither Theatresports nor The Eddies pass this test.  Both shows were hugely compelling but as there was no intellectual rigour, no message whatsoever, both were entirely disposable.  With improv comedy, the one form where I have at least a modicum of talent, meaning will always be absent.  For all the skill it takes to do it well, the engagement with an audience, the quick-witted cultural referencing and very occasional moments of sincerity, I doubt that improv will ever change a single opinion.  How can it? It is calibrated to automatically give an audience what it wants already.  As Keith says: -

Don’t be original be obvious.

Could there be a more blatant directive away from Art?  It is as fatuous and limiting a statement as, “The customer is always right.” Yet it is the driving principal behind the thing that drugged me in 1991and has me waking up on the far side of the world twenty years later wondering what I've done with my life.  The writers’ block that chased me out of stand-up comedy pursues me still.  I've hated the last few improv shows I've done.  It’s no longer enough for someone to marvel at my ability to extemporise a film noir opening to a made-up faerie tale.  If I have nothing to say then why am I demanding an audience’s attention?

I will continue to write and perform whenever I have something to say.  The rest of the time I will stop apologising for being a consumer of Art rather than a producer of tat.

Natural, complicated, simple

The cricket writer Peter Roebuck committed suicide a few weeks ago in South Africa.  His death is rightly mourned by the legion fans of his astute and erudite writing.  As he taught English at my school and lived in the boarding house, despite being an especially mediocre cricketer I had quite a bit to do with him.

Of all the tributes that have been written my favourite is by Ed Smith, the former Kent and England player who writes for the times.  In it he recounts some advice Roebuck had written to him years before: -

A player goes through three stages - natural, complicated, simple - not many reach that last stage but the journey cannot be avoided

As ever cricket acts as a mirror to all of life.  As a consultant my job is to usher people and organisations to that final state and I've learned not to trust anyone who declares with relish that some process or situation is necessarily complicated.

I especially like the idea of an unavoidable journey to simplicity.

Funny. And good in bed

My wife and I are back in Australia. We're staying with her mother and family in Sydney for a week or so. Almost everyone in the household is either self-employed or working for a start-up, which offers up some really interesting compare-and-contrast breakfast table conversations.

Hal has had several successful careers but now works from home as a foreign exchange trader. The arrangement is that he trades for himself but as part of a global cohort whose aggregate efforts are on behalf of an investment fund.  The business follows a sort of league table approach whereby as he proves his abilities the organisation allows him to trade larger amounts and so earn more.

After a year or so he's developed a keen sense of the market and is highly aware of the the combination of volume and volatility (driven by planned and unplanned news events) he needs to thrive and has climbed several rungs on the ladder already.  To do so he's adopted all the necessary professional behaviours that I would say are actually more important when working from home than anywhere else.  He'd no more trade with a hangover than I'd walk into a training room naked.

As I looked at the procession of charts and numbers flickering across the three screens on his desk I thought, "I could do that."

Of course I did. Men of my age and education all reckon we're the funniest guy at the party, a porn star in the bedroom, a Navy SEAL in a bar fight and a 'big swinging dick' in front of the trading screens

Pesky verbs

Further to yesterday's thoughts on the descriptive noun (art v. science) this week I've been dealing with an even slipperier conundrum, the verb. To whit: -

What is an appropriate euphemism for 'selling'?

For some quite understandable reasons the client has decided that the guys on the road wot talk to doctors are hereon out to be referred to as 'health solutions managers'. Because nobody likes being 'sold to' right? But there sure as hell are plenty of health solutions out there that need managing: -

Beware of Greeks bearing gifts and solutions in search of problems.

I accept that in much of the world 'salesman' is a tainted word; derisively associated with sharp practices (double glazing in the UK, used cars elsewhere) but excising it from the corporate vocab leaves an glaring absence. Accountants account, researchers research and receptionists receive. Managers either run a team of people or have responsibility for a project or process or else they do... what?

We spent much of the week exploring what it might mean to manage a health solution when the behaviours we want to see exhibited in front of the customer looked consistently salesy.

If it walks like a duck and quacks like a duck then why are we struggling so hard to name the damn thing?

As I said, the client has understandable reasons for wanting this rebrand but as the behaviours (the verbs) aren't changing then was it any wonder that we spent the week wading through euphemisms?

The art of selling

The Schumpeter column in the October 22 Economist (no link available) explores the issue of variability amongst sales teams: -

the performance of salespeople within a single company typically varies by a factor of three.  And the difference between the best and worst companies when it comes to selling is far greater than the difference for functions such as supply-chain management, purchasing or finance.

I guess I'm so close to this issue (I spend so much time with sales teams, albeit only in health care) that the cross-departmental comparison surprised me.  An acceptance of such a broad spread in performance within a team undoubtedly leads to this greater variability between teams or companies.  Most of my clients implicitly employ me to improve the performance of the middle 70%; the thinking being that the top 15% are alchemists who we do well to leave undisturbed and the bottom 15% are heading out the door anyway.

The article speaks to the problem that it is so difficult to first standardise, then reproduce, the behaviours of the high performers that companies are left frustrated, reduced to describing selling as an 'art' as opposed to a 'science'.  I have no problem with this frustration (in fact it benefits me) because I don't see science and art as polar opposites.  Furthermore the better metrics that science requires are often fool's gold: -

Firms are starting to track reps much more closely, usually to their dismay.  Salesforce.com sells tools which allow sales managers to track on a daily basis what their minions are up to.

A number of clients of mine have been taken in by salesforce.com and similar tracking systems and after nine or so months the same 70-30 rule applies: 15% are unreplicably good, 15% aren't suited to the gig and then there's everyone else.  The problem with tracking that middle 70% and the rewarding them on measurable behaviours is that, as the old sales axiom has it, you should expect what you inspect and alas, the measurable behaviours of the alchemists aren't the ones responsible for their success.  Furthermore, systems like salesforce.com only work at all when the reps themselves enter the information about what they're doing into the system.

I like salespeople.  It's isn't hard to like people whose job it is to be likeable.  The immeasurable that I recognise in the good ones is the same as with high-performing actors, improvisers and stand-up comics, all of whom say words aloud for a living: when they are on the job they are present.   This translates into a wonderful ability to slow time such that the thing they say is the only thing that needs saying.

Part of my job is to encourage my clients to see their employees as artists of sorts (we're called Dramatic Change after all).  Too much salesforce.com has the effect of turning them into data entry clerks of their own behaviour, which isn't science so much as drudgery.

Inclination v. Obligation

Work is an obligation. Even if I really like my job (so much of the time of inclined to do it) I'm obliged to do it regardless of any momentary preference.

When our weekends and holidays 'feel like work' it's because we find ourselves obliged to do things during time we'd mentally put aside to pursue our inclinations. We like our friends because they're similarly inclined to us; time spent with them doesn't feel like an obligation.

I'm visiting Australia again in a few weeks and there's nothing like a trip home to focus the mind: which activities and engagements am I obliged to do, which am I inclined to do and which ones sit happily in the centre zone of a simple Venn Diagram?

This trip will be far more complicated because my wife and I are traveling together. As our separate and collective diaries fill up we're negotiating a much more complex Venn Diagram: there are things that are inclinations for one but obligations for the other, things that are obligations for us both and happily a few things that we're each inclined to do.

Travel alone and the trade-offs are purely internal. Travel with someone else and the negotiations need to be overt and honest otherwise we end up dragging the other person to events that we're only attending out of obligation anyway.

Adult life is a lesson in compromise and never more so than when returning to the sites of your childhood.

Dreading the week ahead

My 'To Do List' program, Things for Mac, crashed on Saturday morning. At first it was a simple failure to synch between desktop and iPhone but the usual solutions as suggested by the user forums not only failed to fix the fault but made things much, much worse. In trying to copy my database to back it up I managed to delete it altogether.

I've been ambushed by my beloved technology and I approach the week with a woefully imprecise idea of what needs doing.

Being present. In Manila

It's 5am in Manila.

This is the time I usually wake up but jetlag has had me in its throes for about 90 minutes already.  I've doing the calculations: two hours until breakfast with the client, three and a half hours until we start the session and at least 12 hours until we wrap up Day One of this two-dayer.

'Twas always going to be thus.  I got to the Philippines at midnight Saturday and spent all Sunday sleeping and searching out the least sweetened food the hotel had to offer.   I went to the gym and I reviewed the programme.  I gave the project my complete attention.  I was the epitome of professionalism.

This is what business travel is: an exercise in discipline.  And the rules are as obvious as they are simple: don't go crazy at the starch'n'sugar-laden buffet breakfast, say no to (at least some of) the free alcohol, decline those Sunday night drinks with ex-pat pals, don't kid yourself that you can get away with being a tourist for a day.  And never complain about the horrors of the flight or its attendant jetlag.  The job can only really begin once  you've made a connection with your audience.  Why would go out of your way to remind them that you live on the other side of the world?

I have been brought here because I am the best person to communicate certain specific ideas to their people.  If they believe they could achieve the same thing with a local or even Asia-based speaker then I wouldn't be here.  So my goal is simple: minimise all the factors competing for my attention and concentrate all available energy on being present.

Harder than it sounds.  I'll let you know how I get on.

Don't pack drunk

Summer is done and I'm traveling again: Madrid, Edinburgh, Manila, Seoul and Zurich to begin with. No complaints: if I'm not on planes I'm not getting paid.

Travel means packing and packing always makes me feel stupid. Specifically, packing is an exercise in imagining my future self and experience has taught me that that guy is an idiot. Indeed most travel planning could be described as 'negating your inner idiot'.

These oh-so-unimpressive alternative selves exist inside each of us. Stress brings them out. As does fatigue, distraction brought on by overwork and alcohol.

I've learnt to mitigate these minor demons with low-level paranoia. Printing out and filing the limo pick-up instructions for Ninoy Aquino airport now means one less thing for the idiot-me to forget to do later.

In pre-travel mode I become a parent to myself. Lists are made and checked off. I run semi-conscious wargaming exercises like, 'If the programme was pulled forward to tomorrow would you be ready?' I update the weather app on my iPhone to flag destination cities (Manila, 30C, thunderstorms, if you're wondering).

And don't pack drunk. Turning up in Toronto in January equipped for summertime Sydney taught me that. Not unless you want fur-hatted Canadians pointing you out in the street.

The fourth bite

I'm in California catching up with friends.  Last night my wife and I dined with them at a busy family restaurant (pizzas, burgers).  The atmosphere was buzzy and the wait staff were as friendly as the portions were huge.  So to my banal observation of the week:-

American restaurant food loses its flavour at the third mouthful

The plate looks great when set down in front of you and that first bite is amazing.  As are the next two.  You find yourself thinking that America is the greatest country on earth.  Then almost immediately your palate jades.  You start reaching for the salt and pepper and hot sauce.  You start picking out the protein and vegetables and leaving the starch.  You start breathing heavily.  Your sense of struggle is heightened as you realise that you're not yet halfway through the obscene pile of food on your plate.  You find yourself thinking that it's no wonder that America is the fattest country on earth.

But look around you.  No one else at the table is even attempting to finish their serving.  Only a gluttonous fool eats much past that fourth mouthful.  No big deal.  The busboy appears and removes the Americans' unfinished meals.  Only we two Australians, raised in a different eating culture, doggedly persist.  We plough on, well past the point of discomfort and mocked by the knowledge that what we're now doing is actually unhealthy.  Eventually we concede defeat and the accusing plates are taken away.

"Now, I hope you folks have all left enough room for desert?"

And it begins again.