Great Merlin Mann piece
Using the analogy of a sandwich shop, Merlin Mann teases out some lovely truths about the relationship between a smaller external supplier and a new client.
- The Sandwich Guy can’t do much for you until you’re hungry enough to really want a sandwich.
- Once you’re hungry enough, you still have to pay money for the sandwich. This won’t not come up.
Couldn't have said it better myself. In fact I didn't.